Project info
Once upon time MOMO was known for his amazing handcrafted steering wheels. Some of that famous models, still in MOMO range until today. The brief of this project was to create a line of s/w dedicated to vintage cars. The range was made by some existing models plus some others new to be realized, the idea was to create an HERITAGE range of steering wheels in MOMO proposals.
Design
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Product Design
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Concept
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Sketch
Marketing
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Identity
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Photoshooting
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Branding
Engineering
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3D models
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Rapid Prototyping
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Research&Development
Vintage S/W
Here are some concept i created, they have become the starting point of some models were born in 2016. Due to money saving reason it was decided to use existing spokes and elements.The logos, photos, fonts and overall comunication on MOMO channels was made by me and my department.
Services
Details from the past
Some details, like the circular contrast silk screen that is perfectly framed in the rim of the steering wheel was used in luxury mahogany wood steering wheels of sixties. MOMO supplier was able to recreate the same manufacturing process, giving more authentic heritage savor.
Branding from the origin
All the comunication was intent to be studied for the target, owner of vintage cars and motorsport historical races. We decided to brush up the old logo, the first used by Moretti, the man who created the brand.This unique logo, with dedicated fonts were used in packging,advertising, website etc, for a consinstent identity image.
