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Product Design
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Concepts
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3D engineering
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Photoshooting
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Brand identity
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Graphic design
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User Experience Design
The first design of a new line of wheels in MOMO range. This new line wanted to be the top level range of product offers by MOMO. Image, identity, design and production at his best. The concept and engineering of the wheel were derived by MOMO racing experience. Image, logo, packaging, graphics and catalogue were made from scratch, putting attention datails, quality and clear comunication to the target.
My Role
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Concept
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3D Modelling
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Renderings
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Branding
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Advertising
RF-01, the forefather of a new series
The Y spokes layout, underlined by grooves running through the whole wheel perimeter, provides the structure with a flexible and lean look, which fully integrates the dynamic and sporting temper of RF-01.
