Strategy
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Branding
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Design process
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Digital identity
Design
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Concept
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Research
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Engineering
Services
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UX/UI Design
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3D and renderings
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Motion Design
Project info
SmartyCam 3 is the entry level of a series of motorsport cameras ideated to cover any kind of requirements from Kart to GT or single-seater race car.From track to off-road, is designed for the extreme. An on-board camera designed for motorsport must guarantee great resistance against the extreme working conditions typical of racing and against the most adverse weather. That is why SmartyCam 3 Sport is IP65 waterproof made in machinery molded aluminum, PA fiberglass reinforced and features sapphire frontal glass for a complete protection.
SmartyCam 3 Sport, the ultimate motorsport camera with realtime overlay
The new SmartyCam 3 Sport camera has been designed for motorsport with a single purpose: PROVIDING GREAT VIDEOS INCLUDING ALL INFORMATION YOU NEED.
THE KILLER FEATURE
The overlay recorded realtime on video, and the data for analysis avaibale in the .mp4 file format are the killer functions.There is'nt another camera on our market field that made this process automatic, simple and precise. Whit the software dedicated, SC3 Sport is easily configurable and after once downloaded the registration of the session, video and data are ready to be used. This feature is the main focus of the comunication and the number of avalible styles gauge and overlay graphics made SC3 Sport unique. Users do not need anymore to struggle in align data and videos, analize performance never been so simple!. The design was mostly made by me, logos included.
THE STRATEGY
All advertising and comunication on socials, newsletter, magazine both digital and traditional,are focusing on the overlay and data main features. On socials it was planned to publish tutorials and great videos and from our loyalty users and every months for the first year we have released new overlay to be donwloaded and upgraded, in order to mantein the hype on our product, possible driving force for the purchase of other products in AiM range.
